Fuel-cell car makers must step up – Amplats

The fuel cell of a Toyota Motor Corp. Mirai fuel-cell powered vehicle (FCV) is displayed at the company's showroom in Tokyo, Japan, on Friday, April 17, 2015. Toyota, the world's largest automaker, opened the first showroom for the FCV today. Photographer: Akio Kon/Bloomberg

The fuel cell of a Toyota Motor Corp. Mirai fuel-cell powered vehicle (FCV) is displayed at the company's showroom in Tokyo, Japan, on Friday, April 17, 2015. Toyota, the world's largest automaker, opened the first showroom for the FCV today. Photographer: Akio Kon/Bloomberg

Published Apr 20, 2015

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Andre Janse van Vuuren and Lutho Mtongana

VEHICLE MAKERS must expand their offerings of fuel-cell vehicles or risk being pushed out of the burgeoning electric-car market, according to the world’s biggest producer of platinum, a component in the technology.

“This is an industry at an inflection point,” Andrew Hinkly, the head of marketing at Anglo American Platinum (Amplats), said. “If fuel cells do not compete and take a sizable share of that electric-vehicle line-up, then clearly they’ll be replaced by batteries or smaller internal-combustion engines.”

The outcome of the car makers’ battle to win customers for its clean-air vehicles is crucial to the fortunes of platinum producers, which have seen prices for the precious metal slump almost 20 percent in a year.

Wider use of fuel cells, which generate power by combining hydrogen and oxygen over a platinum catalyst, could help buoy sales at Amplats after earnings dropped 46 percent last year.

“It’s an industry that’s on the cusp of development,” Hinkly said last week. “We’re interested because it’s about the future of demand for platinum and that’s obviously of major significance to us.”

Hyundai and Toyota introduced their first fuel-cell cars last year. They are up against Tesla, Renault and Nissan, which are backing batteries to make electric vehicles for the masses. The market may only accommodate one of the two technologies given the costs of building refuelling and charging stations, according to Bloomberg Intelligence.

Recharging

“It is very early to call a winner,” Gregory Elders, an analyst for Bloomberg Intelligence, said last week. While there was capacity for both, “the question is if infrastructure really backs one type”.

Hydrogen fuelling stations are more expensive to build than charging stops.

California, the world’s largest market for electric plug-in vehicles, could spend as much as $166 million (R2 billion) to build 100 hydrogen stations, according to Elders. That is enough to construct 2 750 electric fast-charging stations.

On the flipside, fuel-cell cars have a range that is longer than battery-powered models and similar to combustion-engine vehicles, according to Hinkly.

“Consumer acceptance of a fuel-cell vehicle should be a lot more readily available than any other technology because it requires the least compromise,” he said.

Fuel cells could generate demand for as much as 400 000 extra ounces of platinum by 2025, according to Amplats. That was double the potential new demand from other fuel-cell applications such as cellphone towers and forklift trucks, Hinkly said.

South Africa produces more than 70 percent of the global platinum supply. The metal is principally used in jewellery and in catalytic converters, where it triggers chemical reactions that break down carbon monoxide and other gases, reducing harmful tailpipe emissions. – Bloomberg

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