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The longer-term trends in gold's supply-demand
fundamentals point to a potentially explosive market situation in the years
ahead. In short, the supply trend is static to shrinking while global demand
trends, particularly from investors and central banks, appear to be in a
period of rapid expansion. What's more the political, financial and economic
dynamics driving these trends are not likely to undergo any significant
reversal anytime soon for reasons explored below. Up until now, gold's
secular bull market has been driven by a combination of private and
institutional investor demand. Though those two components in the demand
picture remain well-defined, it is the arrival of deep-pocket central banks
in emerging countries like China, Russia, Saudi Arabia, India, Mexico,
Brazil, as well as players yet to be named, that have added a whole new
dimension to gold's secular bull market.
Investor demand tends to ebb and flow based on
changing views about the economy, financial markets, and the price itself,
i.e. whether gold is perceived to be over-bought or over-sold. As a result,
investor demand is generally viewed as an inconsistent aspect of the
supply-demand tables. Central bank demand is more rooted in longer-term
policies having to do with the value and safety of national reserves, and
these policies tend to play out over the course of years or even decades. As
a result, changes in the way gold is viewed by central banks are likely to
have a significant, even profound, long-term
effect on the market -- in fact, the consistent nature of central bank demand
can be viewed as putting a floor under the price. (In late 2011, for example,
when the price dropped from all-time highs in the $1900 per ounce range, the
Chinese central bank reportedly purchased a significant amount of physical
metal.) That makes 2011 -- when central banks for the first time in decades
became net buyers of gold bullion -- an important watershed year for the gold
market.
 
China remains the centerpeice
in the contemporary gold market. As both the world's leading producer and
consumer of gold, it plays an important role on both sides of the
supply-demand equation. It should go without saying that gold owners would be
well-served to understand how China views gold. Obviously a favorable
"official" attitude toward gold from its top consumer and producer
would play a hugely supportive role in the years to come; and a dismissive, or negative attitude would act to its
detriment. China's central bank and federal government see gold as a hedge
against its holdings of U.S. dollars and other currencies subject to
debasement. Any number of individuals, ranging from members
of its academia to government policy makers and important functionaries in
the central bank itself, have warned against the instability of
currency reserves and the importance of establishing a reliable hedge. In
fact, the Peoples Bank of China advocates a 4000 tonne
gold reserve. It now holds about 1200 tonnes. Such
thinking affects the supply side in that China is likely to continue
"domesticating" its gold production as part of its national
reserves. On the demand side, it makes China a ready buyer of any sizable
tranches of gold that become available on the market -- no matter the source.
In fact, recent reports have surfaced that China has launched a program of
buying gold directly from mining companies around the world as a means to
building its reserves. The London Telegraph's Ambrose Evans-Pritchard reports
one source, predicting that China will acquire "several thousand tonnes of gold over the next five years to match the US stash
of 8,000 and the Euro Zone's 11,000."
The fact that this pro-gold attitude has become
ingrained in the "monetary thinking" of China's economic policy
makers will figure largely in supply-demand tables in the years to come and
will act as a catalyst for similar thinking in other similarly positioned
nation-states. Russia, for example, the fifth-leading producing country
follows a similar policy; and recently South Africa, the fourth-largest gold
producing country, took steps to move away from the dollar and toward China's
renminbi, in international currency transactions.
How long before it sees fit to follow a gold policy similar to the one in
place in China? The three countries together account for 28% of the world's
annual gold production.
Central banks becoming net buyers of gold top story
for 2011
Now, at the end of the first quarter of 2012, we can
look back at the events of 2011 with a little perspective. If I were to rank
the most important gold market events of 2011, the profound shift of central
banks from net sellers to net buyers would sit comfortably in the number one
slot. Number two would be the surge in purchases of coins and bars by private
investors. Not only are the shifts in sentiment themselves profound, the
tonnage involved is striking. Ten years ago, in 2002, central banks sold 545 tonnes in the aggregate. In 2005, net sales reached a
peak of 662 tonnes. Five years later, in 2010 those
sales had dwindled to 77 tonnes, and in 2011, the
central banks became net buyers of 440 tonnes -- a
shift of roughly 1000 tonnes from 2002 to 2011. In
other words, not only did central banks move in the direction of gold
ownership in 2011, they did so with gusto. Physical availability, more so
than price considerations, appears to be the greatest restraint to further
official sector acquisitions, as more and more dollars pile up in the
reserves of export-driven economies.
As for the private ownership of gold bars and coins,
the growth is equally striking. In 2002, investors globally purchased 373 tonnes in the form of coins and bullion. In 2005, after
the first gold exchange traded funds were introduced, total combined
investment demand for coins, bullion and exchanged traded funds reached 620 tonnes. From there, gold ownership has been in a steady
pull upward, hitting 1196 tonnes in 2008 and 1641 tonnes in 2011. It is interesting to note that exchange
traded fund demand turned sharply lower from 2009-2011, while the coin and
bullion component turned sharply higher, as a number of hedge fund owners -
including John Paulson - opted for outright ownership, probably in the form
of allocated storage, over the ETFs.
 
The combination of strong official sector demand and
global investment demand could move gold into the next phase of its long-term
bull market, and carry prices to new levels beyond the all-time high of $1895
per ounce. The world of money and finance underwent severe changes in the
aftermath of the 2008 financial meltdown, and most significant among them is
the way gold is viewed as a long-term store of value by private investors,
fund managers, sovereign funds and central banks alike.
Gold's bull market surge came during disinflationary
times
We should keep in mind that gold's price surge prior
to and just after the crisis came when the economy was experiencing
disinflationary circumstances -- something that came as a surprise to many
analysts. History tells us that there is no gold bull market like one driven
by runaway inflation. Now with key central banks in the industrialized world
(Europe, the United States, Japan and United Kingdom) moving to quantitative
easing monetary policies -- i.e., running the printing presses -- many feel
that the next stage in gold's price evolution could occur under inflationary
circumstances. If so, it could make the next few years an interesting time
for gold owners. As the monetarist school teaches, monetary inflation
generally takes a period of three to five years to translate to price inflation.
In the United States, the first wave of quantitative easing began in 2009 and
ended in mid-2011. Another round could be in the offing.
In the short run, any number of intervening factors
can govern the price of gold -- from the activities of rogue traders, bullion
banks and central banks, to software-based systems generating thousands of
trades in the blink of an eye. In the long run, though, it is the ebb and
flow of physical metal -- the activity of its buyers and sellers-- that truly
govern the price. The motivation of the real buyer of the physical metal --
as well as the true motivation of its real sellers -- lies at the heart of
the future price of gold, and it is here that the true student of
the golden metal will look for guidance. Though market magicians can move the
market in one direction or the other by manipulating paper instruments, they
cannot govern the dynamics of bull or bear markets over the long run. That is
why the patient owner of the physical metal itself over all these years has
been the most direct beneficiary of this bull market, and it is why he or she
is likely to remain the chief beneficiary in the years to come.
Michael J. Kosares is the founder of USAGOLD-Centennial Precious
Metals and the author of "The ABCs of Gold Investing - How To Protect
and Build Your Wealth With Gold."
You can sign-up for his regular newsletter.
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