RESEARCH AND ANALYSIS
Despite a strong end to the year, which saw Q4 demand up 6% on the previous year, annual global gold demand slid backwards in 2014.
According to the World Gold Council's latest market report, demand was 4% lower at 3,923.7 tonnes, a four-year low.
Chinese consumption was noticeably down. Purchases of gold bars and coins for investment dropped by 50 per cent and jewellery buying retreated from a record, costing the country its place as the world's biggest buyer.
For the World Gold Council's full analysis of last year's gold market, download Gold Demand Trends Full Year 2014 (PDF 1.21 MB)
