The future of fast food service will involve much less human interaction.
Instead, humans will line up like rats to pellet dispenser, and computer
screens will take orders, as the classic menial, entry-level job will gradually
disappear along with many other jobs in the workforce.
Former McDonald’s CEO Ed Rensi, who headed the company during the 90s,
blasted the push for a $15 minimum wage, which he argued, food companies
won’t pay – they just won’t pay it.
And jobs will suffer because of it.
The company will admitted choose to cut jobs altogether, and phase in
automated kiosks, rather than pay more in minimum wage. (Perhaps that was
their plan all along, and the $15/hour minimum wage controversy is the
perfect excuse to put it into action.)
via the Daily Mail:
A Former McDonald’s CEO has predicted that raising the minimum
wage to $15 per hour will cost people entry-level jobs.
In a column he wrote for Forbes, Ed Rensi says… “it will mean
wiping out thousands of entry-level opportunities for people without many
other options.’
[…]
Labor organizers have been demanding an increase in wages… Rather
than raise prices, McDonalds is more likely to replace people with
self-service computer kiosks so they do not have to pay the high wage.
[…] Over a million American youths may otherwise be out of a job.
[…]
‘You’ll see their legacy every time you visit the Golden Arches,
where “would you like fries with that” is a button on a computer screen
rather than a phrase spoken by an employee in their first job,’ he
wrote.
Admittedly, McDonald’s has already cut thousands of jobs in Europe, where
it put in more than 7,000 kiosks to take orders rather than pay wages.
And you can bet that there is much more of that sort of thing coming.
From the company perspective, it is obviously a matter of the bottom line.
For society, it is an unfortunate perfect storm as automation alone is poised to destroy millions and
millions of jobs.
The future just doesn’t need many burger-flippers and order takers – the
computers do it much more efficiently and accurately, after all.
Could they cut money elsewhere – like from the salaries and bonuses of
overpaid CEOs? Of course.
But that’s not the point, and it won’t make the difference. These
companies simply don’t care… and the economics are against anyone caring ever
again.
It is harsh, but true. Please brace yourself as best as you can for
this looming change in our society.
As Zero Hedge reported, McDonald’s has
already been rolling out test kiosks in Chicago, and as the above article
noted, in Europe as well:
According to Brand
Eating, fast food king McDonald’s has been spotted testing a self-serve
McCafe coffee station/kiosk out in downtown Chicago. The station is
located in the restaurant but apart from the counter and looks to be a
theoretically more convenient way for those who just want a cup of coffee to
skip the regular line (while also freeing employees from having to make each
drink in the back)
In essence, this is the company’s latest venture to make employees
responsible for one less task as corporate
HQ slowly but surely responds to minimum wage hikes sweeping all states, and
in the process, outsource its minimum wage workers to simple machines which
will never unionize or have any demands aside from being cleaned
occasionally.
That site, of the self-serving kiosk, is already familiar at many grocery
stores and Wal-Marts, and will become a mainstay of the shopping experience
in all sectors, along with driver-less cars, and somewhere, unrecognized by
the media, an endless line of former middle class and working people desperate on food stamps and benefits.
It is all happening so fast… before we know it, it will have happened.
Where will everyone go? What will they do?
Read More:
In the Robotic Near-Future, Most “Will Live Off
Government-Provided Income”
The Age of Machines and Unemployment: “Robots Could Steal 80
Million US Jobs”
This is a Tipping Point: Robots “Cheaper Than Any Human
Worker” Means the End of Jobs
Hey Boss, The Robots Are Coming For Your Job Too: “Easier to
Automate First”
