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(Source: The Enterprise Blog)
(Source: The Enterprise Blog)
(Source: Zero Hedge)
(Source: Tim Wallace)
(Source: My Budget 360)
"Hard-hit
Millennials Less Likely to Be Brand Loyal, Study
Finds" (Chicago
Tribune)
Millennial
shoppers, more so than their parents, are struggling to make ends meet,
according to a new survey.
In a survey, 25
percent of millennials -- those age 18 to 34 --
reported not having enough money to cover their basic needs compared to 17
percent of adults 35 to 54, and 13 percent of adults 55 and older, according
to a report released Monday by WSL Strategic Retail, a New York-based firm
which tracks shopper behavior and retail trends.
The
Internet-based survey also found that 80 percent of millennials
believe it's important to the get lowest price when shopping. The survey of
nearly 2,000 resondents conducted for 12 days in
December also found that 60 percent of those 18 to 34 are likely to choose a
lower priced item over their usual brand if they can save money.
Because price
is such an issue for millennials, 57 percent make a
point to search online for discounts before shopping and 63 percent stick to
the brands and stores they know they can afford, the report said.
Millennials
have been "hit hardest by the recession that has left them struggling to
find jobs and pay down student loan debt," said Candace Corlett, president of WSL/Strategic Retail.
Michael J. Panzner
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