In New Zealand, pizzas will soon be dropping from the heavens, by drone.
Domino’s dream of drone delivery is at hand.
Domino’s demonstrated its ability to deliver food via a drone Thursday in
New Zealand and plans to test actual deliveries to customers next month.
“It doesn’t add up to deliver a two kilogram package in a two-ton
vehicle,” said Scott Bush, a general manager for Domino’s Pizza Enterprises,
which is independent of the U.S. chain and operates in seven countries. “In
Auckland, we have such massive traffic congestion it just makes sense to take
to the airways.”
A Domino’s customer who requests a drone delivery will receive a
notification when their delivery is approaching. After going outside and
hitting a button on their smartphone, the drone will lower the food via a
tether. Once the package is released, the drone pulls the tether back up and
flies back to the Domino’s store.
Initially there may be an extra charge for drone delivery, Bush said, but
in the long term he hopes to deliver at no added cost.
Bush said test deliveries to actual customers will begin September 26 out
of one Auckland store. The drone flights, powered by American drone company
Flirtey, will be automated, but a human will be nearby to supervise. There
are limits on how far Domino’s will be able to deliver. New Zealand’s drone
rules don’t currently allow a drone to fly farther than the drone’s operator
can see, but Domino’s said it’s working with authorities to remove barriers.
Pizza Drone
Up Next
Drones can safely catty about 5.5 pounds.
Domino’s is hoping to expand drone delivery to Australia, Japan, The
Netherlands, France, Belgium and Germany.
The US is not on the list.
Concerns
Is this a terrorist’s dream come true?
People have pointed out terrorist implications of self-driving cars, but
right now, someone could load a car with explosives, park the car and
detonate it later. Not much has changed recently.
Drones would appear to be another concern. They are smaller, cheaper, and
can go to any spot. Can they pack enough explosives?
Here’s a video that allegedly shows 4.5 pounds of C4 blowing up a bus.
Mike “Mish” Shedlock
