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Doom
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McDonald's Vows Fresh Thinking After Net Income Declines 30%; Mish Offers Some Advice - Mish - Global Economic Analysis

Please reconsider asking for lower prices...the only way McDonald's can do that is to cut back on food quality. Seeing as they're already down to putting wood pulp in their "meat" and other foodlike products, I shudder to think what they might do to reduce quality further. I also avoid the fast food places.

I took my lady to a burger place today. I had a turkey burger, she the veggie burger. We each had fries (she had sweet potato fries) and I got the "combo" so I could splurge on a soda (she had tap water). The bill was over $20, and we're not talking a high end place here, not by a long shot (no tip, for example, because we brought our own food to the table). This is what a basic meal at a strip mall burger place runs!

Remember when "burger, fries and a drink, and change back!" was a tag line, representing you could get that meal for under $1? Admittedly, it was only a few pennies less, at least by my recollection, but still nowhere near today's prices.

Now, a non-wood-pulp burger/fries/drink runs more like $10. Good thing inflation only runs 1.5%, eh?

Commented 3473 days ago

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Beginning of the headline :A 30% net income decline for McDonald's is quite startling to most. I wonder why such a decline took so long. In response to that pathetic performance, McDonald’s Vows Fresh Thinking. McDonald’s Corp. outlined plans for what it called fundamental changes to its business as it reported one of its worst quarterly profit declines in years, driven by problems in nearly every major part of its business. The 30% decline in net income for the period ended Sept. 30 was the latest in a string of dis... Read More

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