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It’s
no secret that the silver market is red hot. As I write, silver American
Eagles and Canadian Maple Leafs are sold
out at their respective mints. Buying in India has gone through
the roof, especially noteworthy among a people with a strong historical
preference for gold. Demand in China continues unabated. Silver stocks have
screamed upward.
So, as an investor looking to maximize my profit, I
have a natural question: is the silver trade getting too crowded, meaning
we’re near the top? Have the masses finally joined the party such that
we should consider exiting? After all, it’s not a profit until you take
it, and you definitely want to sell near the top.
There
are several ways to measure how crowded the silver market might be. I prefer
to look strictly at the big picture and not get caught up in the weeds. This
means I’m looking for signs of market exhaustion or the masses rushing
in. Nothing says “peak” more than an investment everyone is
buying.
So
how crowded are silver investments right now? Let’s first look at the
ETFs.
 
At
$35 silver, all exchange-traded funds backed by the metal amount to $20.7
billion. You can see how this compares to some popular stocks. All silver
ETFs combined are less than a quarter of the market cap of McDonald’s.
They’re about 10% of GE, a company that still hasn’t recovered
from the ’08 meltdown. Exxon Mobil is more than 20 times bigger. And
this isn’t even apples-to-apples, as I’m comparing the entire
silver ETF market to a few individual stocks.
This
is even more interesting when you consider that it’s the ETFs where
most of the public – especially those that are new to the market
– first invest in silver. So while the metal has doubled in the past
seven months, total investment in the funds is still far beneath many popular
blue-chip stocks.
Okay,
maybe all this money is instead going into silver mining stocks. How does the
market cap of the silver industry compare to other industries?
 
While
you fetch your magnifying glass, I’ll tell you thatthe
market cap of the silver industry is $73.1 billion. It barely registers when
compared to a number of other industries I picked mostly at random. The dying
newspaper industry is over 26 times bigger. Drug manufacturers are 213 times
larger. Heck, even the gold market is 19 times greater. And here’s the
fun one: the market cap of the entire silver market, with all its
record-setting prices and stock-screaming highs, represents just one-third of
one percent of the oil and gas industry.
To
be fair, there are a number of sectors that are smaller than silver. Radio
broadcasters ($43.2B), video stores ($10.9B), and sporting goods stores
($2.5B) have puny market caps, too. But then again, who's buying DVDs or
baseball mitts to protect their wealth from a coming inflation?
Silver
hardly resembles the picture of an investment that is too crowded.
I’m
not saying one should rush to buy silver right now. After all, it has doubled in seven
months. Unless this is the beginning of the mania, prudence would certainly
be called for at this juncture. The price will always ebb and flow in a bull
market, and an ebb is overdue.
The
question, of course, is from what price level it occurs. What if a correction
doesn’t ensue until, say, a month from now, and the price falls back
to… where it is now? I remember some articles in January that insisted
silver would fall to as low as $22, and, well, they’re still waiting
and have in the meantime missed out on some huge gains. For silver to fall
back to $22 now would require a 40% drop; not impossible, but I
wouldn’t hold my breath.
Fixating
on market timing takes your focus off the ultimate goal. In my opinion,
instead of worrying about what will happen next week or even next month,
focus on how many ounces you have, and then buy at regular intervals until
you reach your desired allocation. This has the added benefit of smoothing
out your cost basis. And don’t forget to buy more as your assets and
income increase.
This
is a market where you'll want to be well ahead of the pack. Someday in the
not-too-distant future, average investors will be tripping over themselves to
join in. That will make the market caps of our silver investments look more
like some of the others in the charts above. And that will do wonderful
things to our portfolio.
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Jeff Clark
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