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Fortune Valley Resources Engage CHF Investor Relations
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Vancouver, B.C. - September 17, 2007 - Fortune Valley Resources Inc.
("Fortune Valley") (TSX-V: FVX) today announced that, subject to TSX
Venture Exchange approval, the Company will retain CHF Investor
Relations (Cavalcanti Hume Funfer Inc.) ("CHF") of Toronto and Calgary,
as the Company's investor relations advisor. CHF is a leading Canadian
IR firm for mineral resources and will provide investor relations
support to Fortune Valley under this engagement for an initial 12-month
period.

Michael Gingles, President and CEO of Fortune Valley, commented, "We
are pleased to have CHF with its proven track record of success as our
investor relations representative. They will provide us with their
seasoned guidance and expertise as we develop our comprehensive IR
program to ensure our value-adding strategies and results are
disseminated to the markets."

Fortune Valley Resources Inc. is a Canadian mining exploration company
focused on creating shareholder wealth through the acquisition,
exploration and development of high quality gold and silver projects in
Chile and Argentina. The Company has assembled a highly experienced
Board of Directors and management team with proven technical and
commercial successes at some of the major gold mines and projects in
North and South America. Fortune Valley's principal asset is the
Incahuasi project, located in Region III in northern Chile.

In consideration for CHF's IR services, the Company has agreed to pay
CHF a monthly fee of $6,000 and to reimburse CHF for all reasonable
expenses incurred in connection with the fulfillment of its obligations
under the engagement. In addition, the Company has agreed to grant CHF
an incentive stock option to acquire 300,000 common shares of the
Company at an exercise price of $0.75 per share for a term of five
years, subject to the Company's vesting policies. Cancellation by
either party requires three months notice, subject to the 12-month
minimum.

One of CHF's directors currently holds 10,000 common shares and 5,000
common share purchase warrants which were purchased in the initial
public offering which closed on July 27, 2007. Other than the
foregoing, none of CHF and its directors or officers holds any
securities of the Company or has any interest, direct or indirect, in
the Company. None of CHF and its principal shareholders, directors and
officers is an associate or affiliate of the Company, or is a director
or officer of the Company.

About CHF Investor Relations
CHF Investor Relations is a proactive, results-driven firm that offers
premium IR service to an international portfolio of client companies
operating in a broad range of industries including mining exploration
and development, mineral producers, oil and gas, high-tech,
communications, and special situations. CHF provides comprehensive IR
representation to the Canadian audience through their offices in
Toronto and Calgary. CHF is a consulting company incorporated in the
province of Ontario with business offices located at 90 Adelaide St.
West, 6th Floor, Toronto, Ontario, M5H 3V9, and 900 -- 6th Avenue SW,
Suite 501, Calgary, Alberta, T2P 3K2. For more information, please
visit their website at www.chfir.com.

Please visit our website at www.fortunevalleyresources.com.

For additional information contact:
Fortune Valley Resources Inc.
Michael J. Gingles
info@fortunevalleyresources.com
Phone: (604)637-1268
Fax: (604)-637-1269

CHF Investor Relations
Robin Cook, Account Manager
robin@chfir.com
Phone: (416) 868-1079, Ext. 228
Fax: (416)868-6198

The TSX Venture Exchange has not reviewed and does not accept
responsibility for the adequacy or accuracy of the contents of this
News Release.

Cautionary Language and Forward Looking Statements
This press release may contain "forward-looking statements", which are
subject to various risks and uncertainties that could cause actual
results and future events to differ materially from those expressed or
implied by such statements. Investors are cautioned that such
statements are not guarantees of future performance and results. Risks
and uncertainties about the Company's business are more fully discussed
in the Company's disclosure documents filed from time to time with the
Canadian securities authorities.

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Copyright (c) 2007 FORTUNE VALLEY RESOURCES INC. (FVX) All rights
reserved. For more information visit our website at
http://www.fortunevalleyresources.com/ or send
mailto:info@fortunevalleyresources.com
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