Mr. Glen Sandwell reports,

VANCOUVER, BRITISH COLUMBIA - August 29th, 2007 - Soho Resources Corp. (TSX VENTURE: SOH) is pleased to announce that it has retained Genoa Management Limited and John Walter Communications Inc. ("Genoa") to provide senior management of the Company with ongoing capital markets counsel.  Established in 1999 Genoa management provides Canadian listed companies with independent capital markets counsel as well as financial communications management and targeted investor outreach support.

Under the terms of the agreement, which commences on September 1, 2007 for a minimum 12 month term, Genoa will execute a comprehensive communications program to support the Company's growth strategy, for which it will be paid a fixed monthly fee of Cdn$6,500 plus applicable taxes, and be granted 300,000 options to purchase common shares of Soho.  The options will be exercisable at $0.50 per share over a 2 year term and vest in four equal tranches, quarterly. In addition to the fees above, Soho agrees to pay Genoa a 2% fee for any successful acquisition sourced by Genoa and executed by Soho.

The agreement between Soho and Genoa provides an option to terminate the fee portion of the agreement any time after six months from the agreement effective date, after which Genoa will act as an advisor to Soho through the minimum term and beyond with the consent of both parties.  Following the minimum term of 12 months, the fees portion of the agreement will automatically renew unless a 60 day written termination notice is provided prior to September 1, 2008.

"Soho is committed to achieving a successful strategy for long-term growth and to delivering value for the Company and its shareholders," said Ralph Shearing, the President and CEO of Soho.  "Genoa has a strong track record in communicating company success stories to large and diverse audiences of investors.  We look forward to raising our profile with individual investors and the larger financial community."

Mr. John Walter states "We at John Walter Communications and Genoa Management are delighted to have been selected by Soho Resources as their independent capital markets counsel representatives and look forward to a long and successful relationship."

Glen Sandwell,

Manager, Investor Relations