FOR
IMMEDIATE
RELEASE
Contact: Paul
Knopick
888-795-6336
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GOLD?n
GRO GUARDIAN DEER REPELLENT, UNIQUE PRODUCT TO ATTACK MULTI-BILLION DOLLAR
PROBLEM, NOW AVAILABLE IN THREE STATES
RENO,
Nevada, June 24, 2008 -- Itronics Inc. (OTCBB: ITRO; Frankfurt and Berlin Stock
Exchanges: ITG) today reported that individuals and businesses in Nevada, Utah,
and Rhode Island can now purchase directly from Itronics Metallurgical, Inc. GOLD?n
GRO Guardian Deer Repellent, a unique product that repels (but doesn?t harm)
the animals while fertilizing the plants. The product can be purchased by
calling 1-800-368-1865, the toll-free number for Itronics? wholly owned
subsidiary.
Registration is expected in Massachusetts in July, in
New York in August or September, and is pending in Alabama, Delaware, Iowa,
Maryland, Pennsylvania, and New Jersey. ?This product needs to be
registered in a state before residents can purchase it.
We are
publishing this update in response to numerous requests from potential
customers,? said Dr. John Whitney, Itronics President.
Due
to requests for smaller quantities of GOLD?n GRO Guardian Deer Repellent, the
Company has adjusted its sales introduction plan to provide a one gallon spray
kit for smaller users and for evaluation by larger potential users. Itronics
Metallurgical is planning to sell the GOLD?n GRO Guardian in a two-part package
consisting of GOLD?n GRO Guardian Deer Repellent and GOLD?n GRO 8-8-8 +4%S
liquid fertilizer. Initially two sizes of spray kit will be offered, a
one gallon kit, and a 600 gallon kit. This will make it convenient for
potential customers to do evaluation and testing, followed by conversion to
commercial applications. Itronics plans to add a four gallon spray kit in
the next quarter.
Itronics
Metallurgical is planning to sell GOLD?n GRO Guardian Deer Repellent to
Landscape Maintenance businesses that have licensed pesticide spray divisions
and to other business that are licensed for spraying pesticides. Sales
will also be made to plant and tree nurseries. The Company has arrangements in place to start trial
sales in Utah. The Company has received numerous expressions of interest from
potential users for trials in northern Nevada and in Rhode Island.
GOLD?n GRO Guardian Deer Repellent is registered for use on non-food crops,
landscape plants, and non-bearing trees and vines. GOLD?n GRO Guardian is
a systemic product and the treatment lasts up to three months. It
protects the plants without harming the deer.
?Itronics? continuing expansion is a result of years of research and
development that has made its innovative vertically integrated photochemical
recycling technology that completely converts the waste stream to pure silver,
and its high quality GOLD?n GRO brand of environmentally compatible
fertilizers, a success. GOLD?n GRO Guardian Deer Repellent is a direct
extension of the GOLD?n GRO technology and opens up a large new market segment
for the Company?s products,? Dr. Whitney said.
About Itronics
Headquartered in Reno, Nevada, Itronics Inc. is a
"Creative Environmental Technology" company. Itronics, through
its subsidiary, Itronics Metallurgical, Inc. is the only company with a fully
permitted ?Beneficial Use Photochemical, Silver, and Water Recycling?
plant in the United
States that can convert used
photoliquids into pure silver and GOLD?n GRO liquid fertilizers. The
Company also provides environmentally compatible mining technology development,
project planning, and technical services to the gold mining industry and
operates the popular InsideMetals.com web site, http://www.insidemetals.com. that provides a
value-added WORLD VIEW of Gold Producer Stocks, Mineral Producer Stocks, Junior
Gold Stocks, and Junior Mineral Stocks. Itronics has received numerous
domestic and international awards that recognize its ability to successfully
create and implement new environmentally compatible recycling and fertilizer
technologies.
The Company?s environmentally friendly GOLD?n GRO
liquid fertilizers can be used for lawns and houseplants, and are available,
along with liquid fertilizer injectors, at the Company's "e-store"
catalog at http://goldngro.com .. The popular Silver Nevada Miner
bars are available at the Company's 'e-store' catalog at http://www.itromet.com
..
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VISIT
OUR WEB SITE: http://www.itronics.com
("Safe Harbor" Statement under the Private Securities
Litigation Reform Act of 1995: This press release contains or may contain
forward-looking statements such as statements regarding the Company's growth
and profitability, growth strategy, liquidity and access to public markets,
operating expense reduction, and trends in the industry in which the Company
operates. The forward-looking
statements contained in this press release are also subject to other risks and
uncertainties, including those more fully described in the Company's filings
with the Securities and Exchange Commission. The Company assumes no
obligation to update these forward-looking statements to reflect actual
results, changes in risks, uncertainties or assumptions underlying or affecting
such statements, or for prospective events that may have a retroactive effect.)