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News Release (PDF 389 KB)
Sussex, New Brunswick - Today Potash Corporation of Saskatchewan Inc. (PotashCorp) announced a $50,000 matching gift to the CBC Saint John Harbour Lights campaign.
The funds raised through Harbour Lights support 13 New Brunswick food banks located in communities from Sussex to St. Stephen. Since 1997 CBC Saint John and Port Saint John have raised more than $1.8 million - from individuals, companies and associations - for regional food security through the campaign. This year's kick-off was held on December 1 with eight campaign road show stops in the region, including Sussex. The road show will make its final stop at the Christmas at the City Market show on Friday December 12.
Each year, Port Saint John raises a huge Christmas tree made of thousands of lights near the Saint John harbour and each $2 donation to the campaign lights a bulb. As December progresses, the tree lights up bulb by bulb. When the $50,000 fundraising goal is reached, the star on top of the tree is lit.
"As a company whose products help feed our growing world, PotashCorp is very happy to partner with the CBC Harbour Lights campaign and enhance food security for the residents in our neighboring communities," said Jean-Guy Leclair, General Manager of PotashCorp's New Brunswick potash operation. "We export our products through the Port of Saint John so we're excited to play a role in the tree lighting and celebrating the campaign's success with our Saint John community."
PotashCorp's announcement was made by Jean-Guy Leclair during CBC's live morning broadcast from the Sussex Tim Hortons. PotashCorp will match all contributions to the campaign dollar for dollar - up to $50,000 - from the moment of its announcement.
PotashCorp's New Brunswick operation and the Port of Saint John are important to the Canadian company's success. As the only North American potash producer that can export from both coasts of Canada, the company serves customers in places such as Brazil, the US and the Caribbean.
As the world's largest crop nutrient company, PotashCorp plays an integral role in global food production. The company produces the three essential nutrients required to help farmers grow healthier, more abundant crops. With global populations rising and diets improving in developing countries, crop nutrients such as potash, phosphates and nitrogen offer a responsible and practical solution to help produce the food we need, from the land we have.
For more information please contact:
PotashCorp New Brunswick
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Wendy Osborne
Phone: (506) 432-8111
Email: [email protected]
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