TOI's Fresh Face contest wins a gold in youth marketing

PANAJI: The Times of India's Fresh Face contest sponsored by Clean & Clear wins OMD a gold for its youth marketing at the media ABBY Awards 2011 at Goafest being held at the Zuri White Sands, Varca on Friday. The Times of India also got accolades for its Aman Ki Asha initiative in the cinema category which won the silver for its media agency Lodestar at the glittering awards ceremony.
At the arguably most coveted advertising awards ceremony in the country organised every year by the Advertising Agencies Association of India (AAAI) and The Adversiting Club Bombay (ACB), Maxus won a gold for its campaign for Tata Sky 'We Mixed India' for the best use of television and took home another sparkling award for its campaign for Indian Premier League 3 under the category of best use of newspaper and magazine.
Amidst loud cheers of appreciation from an audience consisting of the who's who of the industry, advertising agency Mediacom picked up a gold for its campaign for Volkswagen Polo. Mediacom took home the gold for its campaign for Volkswagen 'The Most Spectacular Car Launch that India Had Seen!' for the best communication strategy. Mediacom hit the jackpot when it also bagged the silver in the category for its campaign for Skoda Yeti under the caption 'Skoda Yeti Right of Way Expedition.'
As the ABBY Award's first step towards internationlisation, Mediacom with both these entries will get speed-tracked to Charlie Crowe's Festival of Media Awards for which the two special categories were created this year.
This year too, the ABBY had an all Indian jury. It was a momentous evening for Maxus which had topped with ten awards sweeping away two golds, six silvers and two bronzes. Lodestar UM was close behind Maxus with a tally of nine awards, which included one gold under the best use of sponsorship category for brand Amul for its use of sponsorship in the television show Amul Masterchef 'Tasty Dish Varna Game Finish.'
Creativeland Asia Pvt Ltd took away two golds in the categories of best use of internet and digital media and best use of never before media for its use of twitter to market Hippo Baked Munchies.
Mudra Max's campaign for 7UP also won a gold for its youth marketing. Madison Media Plus, Mindshare, MEC, McCann Worldgroup and Isobar were the other agencies in the spotlight for the evening taking away the silvers and bronzes.
Head of the managing committee of Goafest 2011, Lynn de Souza, speaking of the festival, said, "The awards seek to celebrate the profession of advertising. The theme this time is inspiration and that is what advertising is. So come celebrate what advertising really stands for."