By Hannah Furness
The Telegraph, Lonon
Sunday, September 21, 2014
http://www.telegraph.co.uk/finance/personalfi.../gold/111125...
It has provided gold coins for kings, queens, and governments for hundreds of years, but the Royal Mint is opening its services to the public with a new trading website.
It is encouraging members of the public to become gold investors, claiming that the precious metal is now "relatively affordable."
It is hoped that the website will convince everyday investors to buy bullion coins struck in gold or silver directly from the Royal Mint, after previously being put off by the complexity of investing.
A spokesman for the Royal Mint said it wanted to expand the British market.
The website, royalmintbullion.com, aims to constantly updates live prices for gold and silver to help investors pick the best moment to buy.
Customers can have the coins delivered to their home.
They can also opt to store them in "the vault," the Royal Mint's on-site storage facility, which is protected by the Ministry of Defence.
Shane Bissett, its director of commemorative coin and bullion, said: "Where the average consumer may have shunned gold due to perceived complexities, the Royal Mint can help make this option a much more accessible opportunity.
"We want to help expand the bullion market in the UK, particularly as coins offer a relatively affordable introduction, and believe we are well placed to do so.
“The quality of our bullion coins is of an extremely high standard that cannot be rivalled.
"We have been a highly respected and trusted source of coins for kings, queens, and governments for more than a thousand years, and this proud heritage means that we are globally recognised as a reliable source for bullion coins."
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