Security and protection motives underpin strong physical gold demand

World Gold Council/Louise Street/4-12-2021

“A recent NY Times article closed with this quote from Morgan Stanley Private Wealth Management senior VP Katerina Simonetti: “There is a psychological component in owning gold that goes back for centuries…It’s an asset that gives peace of mind to investors. It just makes investors feel safe and secure.”

USAGOLD note: We cited this survey in yesterday’s DMR and repost it here for those who may have missed it.  It is interesting to note that it is not gold investors who were surveyed but retail investors in general whether or not they had an interest in gold. Over 60% believed that “gold will never lose its value over the long term.”

Global retail investors view gold as long-term security that helps protect against inflation

% of those surveyed that agreed with each statement
As of August 2019. Results from a quantitative survey carried out by Hall & Partners of 12,371 men and women across six countries: India, China, Germany, the US, Canada and Russia. The online survey captured the responses of active retail investors – classified as people who had made at least one investment in the past 12 months, excluding those who had only added money to a savings account and had only ever invested in a defined list of non-core investment products. Fieldwork took place in Q2 and Q3 2019. Results are responses to the question ‘Please indicate how strongly you agree or disagree with each of the statements below.’ Respondents selected from the following five-point scale: strongly agree; somewhat agree; neither agree or disagree; somewhat disagree; strongly disagree.
Base: total sample (12,371)
Source: Hall & Partners, World Gold Council